Updated 08/30/2020
Instagram’s story feature has been widely used by businesses, influencers, celebrities, and brands to engage with their audience and allow conversions. You have many options to use Instagram for business. Adding links in your Instagram stories helps drive traffic to your website. This can help boost your conversion rates or sales.
But how to add link to Instagram story? Let’s have a look.
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Remember that you can only add ‘one’ swipe up link or sticker link per story.
A simple yet effective way to help generate massive traffic with this option is to add a clear ‘Call to action’ (CTA) on Instagram story.
A CTA will encourage your followers to swipe up and be directed towards the business or brand you’re trying to promote.
But, a CTA doesn’t necessarily need to be some kind of text. It could be in the form of a sticker, GIF, or a simple verbal call-out.
It is also a good idea to add a link to your story with music in the background. Check out how to add music to Instagram story.
What if you have less than 10k followers?
You might be already looking for the ‘link’ option in your story for your small startup. But you are unable to spot it, right?
Unfortunately, you wouldn’t.
You can only add a link to your story when you have a verified account with over 10,000 followers or a creator/established brand account.
So, we encourage you to use organic growth strategies to increase your follower count. Learn how to grow your Instagram followers.
We hope Instagram will soon make the ‘links in Instagram stories’ option available for all accounts, whether big or small. But we can’t tell how soon that might happen. Until then, if you haven’t yet unlocked the swipe-up feature, you can rely on the following methods to drive traffic.
With fewer followers, you could drive traffic from your IGTV video. Simply add the ‘swipe up’ link to the IGTV video. It isn’t as direct as adding a link to the IG story. However, one of the pros is that you can add more than one link to the IGTV video.
For this, your account should have Instagram shopping activated. Once enabled, you can add a link to the shop from your IG story.
Follow these steps to add the link to your Instagram shop.
Instagram also allows you to drop your website’s link in your bio. Most brands have successfully used the ‘link in bio’ feature to drive the audience to their websites. You, too, can capitalize on this feature.
But remember that you are restricted to putting up one link at a time in your bio. Make sure that your post with the ‘link in bio’ phrase is relatable to the current link in your bio or update it otherwise.
This method is not as flexible as others, but it definitely helps drive traffic to your website.
You have learned to boost traffic to your website via adding a link in your Instagram story and other options. All of the options discussed above are effective in driving traffic to your website from Instagram. Use these tactics and other brainy strategies to supercharge your business growth and brand awareness.