Would you agree that Instagram has become such an effective online channel for selling and influencing? Most brands do. Through Instagram, brands can reinforce their image while gaining a greater number of followers.
To get a better understanding of what happens on the back end, let’s take a look at the strategies that you should follow to succeed in this social media platform.
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In this article, we will tackle Conversion Rate in Instagram and its strategic relevance. But before anything else, it’s important to note that there are many other outstanding metrics that we can analyze:
Now that we know about the most popular metrics, let’s go deeper into Conversion Rate. By definition, it is the rate or conversion ratio that is obtained as a result of a certain campaign or action on Instagram.
The Conversion Rate in Instagram is practically the same as what you already know from Facebook or the sales results of any ecommerce entity.
Despite this, some people tend to confuse the Conversion Rate on Instagram, with the Engagement Rate. In terms of of results, here are their main differences:
And since having a larger audience can help improve your results, consider using Simplygram to help you grow your account by gaining 30,000 Instagram followers in under one year. Here’s a free trial to get you started.
If we relate the Conversion Rate to Instagram Ads, that is, if we analyze this metric by linking it to advertising campaigns on Instagram, it begins to acquire its special relevance for brands and companies.
We can define the Conversion Rate in Instagram as the percentage of users that viewed a publication or campaign and performed the action that is defined as the main objective. This is in relation to the total number of users who have simply viewed your content.
Suffice it to say, the Conversion Rate in Instagram Ads tells us what proportion of the users who were reached by the campaign have finished doing what we wanted them to do.
To illustrate it better, these are some of the goals that can be set for an Instagram campaign for which all relevant advertising actions are usually designed:
In these cases, the conversion rate would be the percentage of users who end up performing one of these actions, with respect to the total number of people reached.
Most experts agree that a good conversion rate on Instagram would be around 3%. This means that if 3 out of every 100 people reached by a campaign end up doing the action intended for them, then you have achieved good results.
The great news is brands often manage to exceed this figure. One technique to achieve this is publishing content generated by the users themselves. This is also known as user generated content (UGC). These can refer to photos, video clips, testimonials, tweets, blogs, and everything else published or shared by a user or fan. It is the act of users promoting a brand rather than the brand promoting itself. And it is this type of content applied to advertising actions that can provide up to a 4.5% conversion rate on Instagram.
Of course, getting quality User Generated Content means having a huge sample of fans to help you in the process. To achieve this, using the best Instagram growth service is key. Sign up for a free trial today.