Would you agree that Instagram has become such an effective online channel for selling and influencing? Most brands do. Through Instagram, brands can reinforce their image while gaining a greater number of followers.
To get a better understanding of what happens on the back end, let’s take a look at the strategies that you should follow to succeed in this social media platform.
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Conversion Rate And Other Metrics On Instagram
In this article, we will tackle Conversion Rate in Instagram and its strategic relevance. But before anything else, it’s important to note that there are many other outstanding metrics that we can analyze:
- Recruitment : Number of new followers.
- Interactions : For example: clicks, likes, comments, saved or shared publications or reproductions.
- Scope : Number of unique users who view a publication or campaign.
- Ratio of engagement : This is the relationship between the number of interactions that a publication or campaign garners versus the total number of users who have viewed it.
- Notoriety : It is defined as the scope of your publications among users who are not your followers.
Now that we know about the most popular metrics, let’s go deeper into Conversion Rate. By definition, it is the rate or conversion ratio that is obtained as a result of a certain campaign or action on Instagram.
Why Should You Measure The Conversion Rate On Instagram?
The Conversion Rate in Instagram is practically the same as what you already know from Facebook or the sales results of any ecommerce entity.
Despite this, some people tend to confuse the Conversion Rate on Instagram, with the Engagement Rate. In terms of of results, here are their main differences:
- While the Engagement Ratio measures the number of total actions that a user does with respect to a publication or campaign, the Conversion Rate reflects what percentage of those users have executed the main action for which the campaign was created for.
- The Engagement Rate has been shown to be inversely proportional to the number of followers, while the Conversion Rate on Instagram does not necessarily decrease as fans of a brand or business increase. In fact, having a larger audience can even improve the results.
And since having a larger audience can help improve your results, consider using Simplygram to help you grow your account by gaining 30,000 Instagram followers in under one year. Here’s a free trial to get you started.
How To Measure The Conversion Rate On Instagram
If we relate the Conversion Rate to Instagram Ads, that is, if we analyze this metric by linking it to advertising campaigns on Instagram, it begins to acquire its special relevance for brands and companies.
The Rate Of Conversion On Instagram Ads
We can define the Conversion Rate in Instagram as the percentage of users that viewed a publication or campaign and performed the action that is defined as the main objective. This is in relation to the total number of users who have simply viewed your content.
Suffice it to say, the Conversion Rate in Instagram Ads tells us what proportion of the users who were reached by the campaign have finished doing what we wanted them to do.
To illustrate it better, these are some of the goals that can be set for an Instagram campaign for which all relevant advertising actions are usually designed:
- Make an online purchase.
- Fill out a form with contact information.
- Subscribe to a newsletter.
- Participate in a raffle.
- Register or create a user account.
- Ask for more information.
- Install an app.
In these cases, the conversion rate would be the percentage of users who end up performing one of these actions, with respect to the total number of people reached.
Some Figures To Keep In Mind
Most experts agree that a good conversion rate on Instagram would be around 3%. This means that if 3 out of every 100 people reached by a campaign end up doing the action intended for them, then you have achieved good results.
The great news is brands often manage to exceed this figure. One technique to achieve this is publishing content generated by the users themselves. This is also known as user generated content (UGC). These can refer to photos, video clips, testimonials, tweets, blogs, and everything else published or shared by a user or fan. It is the act of users promoting a brand rather than the brand promoting itself. And it is this type of content applied to advertising actions that can provide up to a 4.5% conversion rate on Instagram.
Of course, getting quality User Generated Content means having a huge sample of fans to help you in the process. To achieve this, using the best Instagram growth service is key. Sign up for a free trial today.