With how much I like Instagram, it’s a surprise how little I speak in my blog about this social network. But today will not be a day of silence, on the contrary, I will share some practices that I am absolutely in love with and some tips that I’ve tried out in this social network. So far, I’ve been getting good results 😉 You will find in this post some tips and tools to improve your Instagram marketing strategy and how to execute them. I hope you like it!
Table of Contents
The mini videos are a practical and fun format that can help us connect better with our Instagram audience.
Don’t give me the excuse that you don’t have the resources or money to make mini videos when there are many tools that can facilitate this task, below are some great examples of easy-to-use apps
Forget about generating last-minute content, strategically plan the contents you want to show and lean on good resources like the ones I’ll share below:
After meeting and sharing knowledge with Kim and Phil for several days, I can assure you that you will change the way you post on Instagram. They manage the IGERS community and know exactly what an Instagram publication requires planning and time to make it perfect. From the framing up until the effects. The problem nowadays is that some accounts upload content that is too curated. If you are a brand, be aware that you do not need to focus too much on the design, rather you should focus more on the quality with something lighter, if suddenly there is a lot of branding, people pass on your content.
If you need to generate the images on a computer for your brand, I invite you to try the Instagram filters for Photoshop, so you can directly export the images as they have to be uploaded.
Other tips that I can give you about the content are:
The exact size of the images on Instagram is 640px X 640px and the avatar is 161px X 161px
You’re probably complaining about how your profile doesn’t work well, but maybe you haven’t fully thought about whether you’re promoting the community culture or if you’re really just giving reasons to create a community around your brand. Here are some ideas to promote a community:
The contests can help brands to build loyalty and above all to grow in the number of followers. Through this way, you can get more followers who are quite engaging with the community. You can create promotions in this social network, the bad thing is that there are only a few tools that allow you to manage it and you’ll have to do almost everything manually. Now, I’m going to share the most typical contests done on Instagram:
The first thing I will tell you is that you SHOULD NOT do the massive FOLLOW and UNFOLLOW technique to get followers. That will be of little use to you. Anyway, for the management of followers, I always invite my friends to see Justunfollow. This app allows you to access all of your followers and check the fans you are interested in following back.
The best advice to increase followers is betting on valuable content, inviting your fans from other social networks or making a contest to mention a friend. One last thing, don’t forget to try Instagram growth service apps such as SimplyGram. They offer optimal methods to gain organic and engaging followers and will definitely make you succeed on Instagram.
The hashtags are ideal for grouping the content but be careful with uploading posts with several hashtags, it is always better to prepare a list of hashtags that are most related to your brand and some that you’ve generated on your own. For example, for each category of content, you generate a hashtag of your own that then helps you to easily search for things. With this technique, one day you can tell your fans, “Watch all the tutorials with the hashtag #TutorialesMarcaX”
I hope you liked these tips and tools mentioned to improve your Instagram marketing strategy. 😉