It doesn’t matter if you have a brand account or a personal account, your bio is the first thing that your potential followers will see. It’s one of the determining factors whether you’ll get those new set of followers or not and sadly, it’s one of the things that we usually leave abandoned and neglected.
I just launched # Triunfagram, my book and an online course with the best strategies to succeed on Instagram and I just left the recipe for how to create a good biography for free. The feedback has been great and that’s why I thought about writing a post open to everyone, to help you create a good biography on Instagram.
Table of Contents
Our Instagram bio is very important in order to connect with new followers and even strangers who visit our website. With an optimized bio, we can get more followers, more traffic, and more ways to facilitate the consumption of our content. Below, I’ve listed down the 7 most important elements that should always be present in your Instagram bio.
You don’t have to repeat the same name as your username. You could add descriptive words that represent you better. Here are three examples that show the different ways of making a great bio: @BillieSastre’s bio that priorities his specialty, my own bio that highlights the fact that I’m an entrepreneur (and alongside it a fun emoji, as you can see below), and the Triunfagram’s bio that describes what it actually is. My goal with Triunfagram is that when people search for Instagram, the first thing they’ll know is about the book.
If you want people to perform an action, you’ll have to ALWAYS indicate it. Otherwise, people would just go through your profile as silent observers. In your Instagram bio, you can add visual and textual means for your call to action.
And your own call to action can be vamping up your community of followers with new 2, 000 to 3, 000 friends every month with SimplyGram, the best Instagram growth service in 2019.
If you look at the same example of the call to action, I use the link triunfagram.com/oferta. Through this, I can track exactly how many people come to my sales page through Instagram. It’s a link that I don’t have anywhere else. You could perfectly add a link like these with Pretty Link (WordPress Plugin) or Bit.ly (shortened link).
You can also use other tools such as the following to get more conversions:
Emojis can change the visual aspect of your bio, so I recommend adding them to the beginning of your sentences. Here’s an example of a great Instagram bio that uses emojis just so you can be inspired.
The highlights came to help us boost our conversions. Through them, we not only make our stories continue over time (instead of only 24 hours), but we can also tell stories, boost traffic to our website, organize our content and much more.
To help you create the covers of your stories, my team has prepared templates and tutorials for Photoshop and PowerPoint that will allow you to create and publish beautiful covers on your Instagram profile.
If you have an account like mine from @triunfagram (that is, an additional account to my main account of @vilmanunez) you can take advantage of the bio to mention your official profile. With my original profile, I mentioned my consultant’s account in my bio and a few days after, I had new 15 followers. As you know, people visit your profile and then continue to consume content.
Adding hashtags and profiles in our biography facilitates the consumption of content and enhances our conversions. In 2018, Instagram made the hashtags and profiles clickable and this meant more conversions for the brands.
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