What Does “Boost Post” Mean on Instagram

Ever wondered how notable Instagram influencers get so many views, likes, and followers? The answer is simple: one great post. It doesn’t matter if the rest of their posts are mediocre. Once upon a time, there was that one great post that took them to the top. You also may have some great posts in your account – and we mean really great, but are you barely getting any views and likes on those? Despite adding all the relevant hashtags? Try to boost a post on Instagram and see the magic unfold! No idea what boosting a post means? We’re here to help you out.

boost Instagram account

What Is a “Boost Post” Feature on Instagram?

As you might know, a “boost” generally means a push, a raise, or an increment of something. In the case of Instagram, boosting a post also means the same thing: pushing a post. Only in this respect, pushing is more of a marketing term, as in pushing a sale or a product. Thus, boost post meaning on Instagram is pushing it to a targeted audience or increasing its reach.

Have you sometimes noticed posts of accounts that you don’t follow in your feed? If you look closely, just below the post’s Instagram handle, “sponsored” (not “suggested”) will be mentioned in tiny letters. It shows that the post has been boosted on the platform. That is what your post will look like in some target audience’s feeds if you were to boost it.

Advantages of Using This Feature

There are numerous advantages of the “boost post” feature. But before we get to that, let’s first understand why it’s important to boost a post on Instagram instead of waiting for it to become viral. Nothing wrong with waiting for a post to go viral, especially if you have something unique to offer. But it’s always better to take the initiative and seize the day, as they say. And anyway, so many posts may be getting uploaded every second to your targeted hashtag that you’d be lucky if some random user simply glances at your post, much less hit the “like” button.

Boosting the post, instead, will open up a number of advantages before you.

  • Targeted Audience Reach

The boost post feature on Instagram lets you choose your target audience. Thereafter, the platform’s algorithm promotes your post to only those people who are interested in your niche.

  • Increased Engagement

Your boosted post will appear in people’s Insta feeds. It will be like gaining extra followers! And if the audience is hooked to your post, they may like it or start following you, thus increasing engagement.

  • Improved Visibility of Your Posts

You may have some really great content to share. But through the normal, free Instagram tools, your post may not be getting much exposure. The platform’s boosting feature immensely improves the visibility of your posts.

How to Boost Your Post on Instagram?

Did you like what you read in the previous section? You think it can work for you? Wish to boost a post on Instagram yourself? Here’s how you can get started.

  1. On your Insta dashboard, tap your display image in the bottom right corner.
  2. Pick the post you want to boost.
  3. Tap the “Boost Post” button on the bottom right.
  4. You need to create an ad for your post at this point. Don’t worry; the templates and forms that follow will help you out.
  5. Fill out everything: the budget, audience, goal, etc.
  6. Finally, hit the “Create Ad” or “Boost” button.

Please note that your ad won’t be displayed immediately. It will be under review for a while. And about the budget, you don’t need to research the market to know the right price for your campaign. Instagram will show you the cost of running your ad on its platform, and you can set the budget accordingly. Typically, a new boost costs $1 per day (across all currencies). So if you’ve set your budget to $5, you can run your campaign for five days.


Boosting a post is an exciting feature on Instagram. Now that you know the boost post meaning, you can promote your content to the right audience without much hassle. We believe that the costs of boosting are quite reasonable (downright cheap for certain hashtags!). But for a select few top-rated categories, the prices may become impossibly unreasonable. So go for it only if your niche falls under the reasonable category.

Comments are closed.