Reels have become a popular content creation feature on Instagram. Instagram launched the feature in 2020 after TikTok’s short content videos inspired it. At the same time, Reels are a great way to discover and create short, entertaining videos. Due to their popularity, these short videos have become important among Instagram content creators who want to remain relevant and continue entertaining their followers.

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But how long exactly is the Instagram Reels time limit? This is the question this article seeks to answer, in addition to explaining more about what Reels are and how they can be helpful for your Instagram page. So if you want to know more about the IG Reels time limit, you came to the right place.

How Long Can Instagram Reels Be?

Reels and other short videos became popular during COVID-19. They grew in popularity due to their easily consumable nature, making it easy for viewers to go through multiple videos quickly. Reels are great for delivering quick messages in an entertaining way or marketing your products and services.

Initially, the time limit was 15 seconds when Reels were announced on Instagram.  However, many people found 15 seconds to be too restrictive for IG Reels length and wanted the room to be more creative. Luckily, the platform later increased the time limit and allowed users to create clips up to 90 seconds.

Today, there isn’t a limit on the number of Reels one can create for your profile. The length of the reel also depends on the number of photos used.

How to Create Instagram Reels

Instagram Reel creation is straightforward. The first step is to open the Instagram app on your phone. Next, click on the plus icon at the top right-hand corner of your account. This will direct you to a page named new post.

At the bottom, you will see various options, such as the choice to post a story, upload a post, go live, or post a reel. Select the reel button and hit the record button to create your reel.

Another way of creating your Reels is by pressing the camera icon on the top right-hand corner of the screen. And the app will allow you to create your masterpiece.

Can you Change the Length of Your Instagram Reel?

Yes, while recording your videos, you will find a list of tools on the left side of the page. You will notice a symbol with a number inside a circle labeled length on the third tool down. The Instagram Reels length options available are 15, 30, 60, and 90 seconds. Select one, and the number inside the circle will reflect your decision.


With Reels, these short but captivating videos, you can increase your follower engagement on Instagram and even gain popularity. Whether you are creating shorts of you dancing to a viral trend, presenting new products, or your dog doing cool tricks, you can get the attention of thousands or even millions of people if you use Instagram Reels.

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