Nowadays, more and more people are realizing the power and influence of Instagram to shape the behavior of its users, and users of other social media platforms. Far from its roots of being a simple source of entertainment and photo-sharing, it has evolved into a platform of communities where we exchange opinions and impressions, make recommendations or seek suggestions about different products or services. Suffice it to say, knowing how to get the most out of Instagram Ads for your business and personal brand is key if you want your sales and revenue to grow.
Advertising on social media networks has become the practical and essential choice for any type of business. And it doesn’t matter if your are just starting your business, have been working on it for some time, or still considering whether or not you should advertise your products online. Ultimately, everybody does it. It is the new market of our time.
Thanks to Facebook and Instagram Ads for eCommerce, you can sell products even without having or paying for your own website. Many of my students ask me about when the perfect time is to take the plunge and create an online store. My response has always been based on what products they are planning to sell.
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There is a lot of information available online about Instagram Ads for eCommerce. Unfortunately, not all of them will explain much about generating ideas for quality content and strategies that are effective for the different sectors we belong to. And the reason why I consider it important to be able to distinguish between different sectors is because different types of content can be used according to the type of campaign you should be running.
Here, I give you some examples that I have compiled mostly from questions asked by my students. Just like you, quite a number of them of were scared and full of doubt in the beginning. I hope these will serve as an inspiration and guide for you to create more ads on Instagram:
Online stores for clothing, accessories and beauty products consider Instagram as their greatest ally in terms of gaining popularity, increased sales and more Instagram followers. There are many tips that could give you a great edge if you have a business specializing in the fashion industry. Here are some of those awesome tips:
Here, my recommendation to advertise on Instagram Ads is not only applicable to eCommerce products. If, for example, you come from the service sector and you dedicate yourself to photography, you can promote your skills to the public. You can specify if you cater to individuals, events or companies. You could also create educational content with striking headlines as “Photos You Can’t Miss on Your Wedding Day” or “The Advantages of Adequate Coverage on Your Company Event ‘, and the like.
In many cases, so as not to violate the privacy of customers or not to violate data protection regulations, great output that could potentially attract new clients could not be made public. My advice is that you always ask for permission. This is also a great time to ask for testimonials which you can add to increase the value of your Facebook or Instagram Ads.
Attracting new clients also entails gaining more Instagram followers. You can employ the use of our Instagram growth service to boost your business by getting 30,000 IG followers in under a year. Sign up for a free trial today.
Travel agencies that operate online can also take advantage of Instagram Ads for eCommerce. These are some of the formulas that I recommend if you have an online store dedicated to this type of niche:
Much like the world of fashion, interior design is also a highly visual field where Instagram Ads could work really well. Here are a couple of content ideas:
Using Instagram Ads to appeal to users and create great first impressions on your advertising campaigns is not the end of the line. You should also create conversion funnels to be able to maximize your reach and gain optimum results:
And speaking of maximizing you reach, you can also help your business by using our Instagram growth service to gain more IG followers. After all, having more followers means more people will be able to see, share and get interested in your ads. Imagine how 30,000 followers more in under a year can help your brand. Here’s a free trial to get you started.