Social media has become an important part of our lives. From entertainment, education, and shopping, there is no end to what you can do on social media.
Brands also have realized the importance of social media for their bottom line. For instance, social platforms like Facebook and YouTube provide a fast and inexpensive way for brands to advertise their products.
Moreover, considering that more than 4.62 billion (58.4%) of the world population is on social media, businesses have a higher chance of reaching great numbers of potential customers by posting on social media.
Still in doubt about using TikTok or Instagram for your small business?
Here are a few more ways that show the importance of social media in business.
How Do Business Owners Use Social Media for Their Business?
If you’re wondering how you can use popular social channels to scale your business, we have the answers for you.
Social media provides an inexpensive platform where you can promote your products.
Many small businesses are now turning to social media channels such as Facebook, Snapchat, and Pinterest to market their products and services due to their low budget.
In addition to being cost-effective, you can also reach a huge audience in just seconds when you advertise on social media. For instance, with the help of tools such as our best Instagram growth service, you can boost your presence and gain more followers on Instagram.
Social media also offers targeting options so that you can promote your products to the right audience. Additionally, any brand can advertise through social media, as it’s easy to learn.
Some tips you can use to advertise on social media successfully include:
- Focus on trends
- Be creative with your ads
- Use quality images
- Test consistently
2. Make Meaningful Interactions
Social channels allow brands to interact directly with their target audiences. Being active on social media also gives your fans a platform that they can use to reach you in case of questions and feedback.
Besides, you get to learn what your customers like and don’t like about your products and services through social media.
Further, many people are today taking to social apps to talk about bad experiences they encounter with some brands. If you’re the subject of such complaints, and you aren’t on social media, such negative feedback can get out of hand if not addressed.
However, when you have an active social media presence, you’ll know of the complaints and stop them from escalating by publicly addressing them.
3. Business Growth
Being on social media is important for your business. It gets your business out there and makes others aware that you exist.
When you sign up your business on sites like Twitter, Facebook, and Instagram, thousands of users get to see it. Besides, when you post consistently on your social media pages, more people will be interested to know more about you.
Another social media marketing importance is that it can generate shares and word-of-mouth recommendations for your brand.
Other ways businesses can use social media to boost their growth include:
- Adding links to your social media posts to drive traffic to your website
- Use of social media ads to generate leads
- Use of targeted keywords and hashtags on social media to rank high on search engine results for product search
- Partner with influencers and micro-influencers to increase sales
4. Create and Promote Content
Businesses use social media to create and promote unique and engaging content. When you share well-researched content with your followers, you establish yourself as an expert in your niche.
Sharing engaging content on social media channels also exposes your brand to new audiences and networks. And just in case your content goes viral, such exposure is beneficial for brand awareness.
Moreover, businesses also use social media as a source of content ideas. For instance, feedback from your followers can help you develop ideas on what to post. You can also request your followers to post content related to your products or brand. User-generated content is an effective method to make your fans feel seen, and it can also help you gain more Instagram followers.
5. Gain Valuable Insights
Social media also provides businesses with valuable insights that they can use to make smart business decisions.
Social media platforms offer analytics about your followers, which you can use to develop an effective social media marketing strategy.
All the major social channels also provide data that gives you information about your brand and what people are saying about it. For instance, is the feedback you’re getting on your products positive or negative? What are people saying about your customer service? As a brand, you can use such information to improve different areas of your business.
When using social media in marketing, the data you get can also help you monitor your competition. For instance, you’ll be able to know when your competitor has launched a new product or when they have opened a new location. This helps you always stay ahead of your competitors.
Importance of Social Media Marketing
Being active on social media allows you to showcase a persona that reflects your brand’s values and ideals.
When done right, the picture you portray online about your brand can foster lasting connections and help grow your business.
Effective social media marketing can also help build your brand in the following ways.
Improves Brand Awareness
When you’re active on social media, you increase the chances of your brand being seen by potential customers.
Consumers are constantly looking for products on social media. According to a recent report by GlobalWebIndex, 54% of social media users use social channels to look for products.
Thus, being on Facebook or Instagram boosts your chances of being discovered by such customers.
Gives Your Brand a Human Face
Unlike other forms of traditional marketing, social media marketing allows you to create meaningful connections with your customers. Social media provides a two-way communication channel, and this form of communication often leads to lasting and valuable relationships.
Moreover, another importance of social media marketing is that it allows you to show your audience the human part of your brand. For instance, you can make your brand more relatable by sharing behind-the-scenes videos or user-generated content.
Other ways you can humanize your brand with the help of social media include:
- Being real when sharing your story
- Turn your ads into a conversation
- Focus on sharing quality content, not quantity
- Add a face to your brand
Establish Brand Authenticity
According to a recent study, 90% of consumers look for authenticity as one of the key factors when choosing the brands they want to associate with.
As a brand, social media is the perfect platform for you to build trust with your customers.
Social apps such as TikTok and YouTube allow you to be genuine about your operations, mission, and values. By using promotional methods such as brand storytelling and micro-influencers, you can provide personalized experiences for your audience.
Establish Your Brand as a Trusted Expert in Your Field
Every brand wants to shine in whatever industry they’re in.
Social media platforms can be an effective tool to build your expertise in your niche. Through social media marketing, you can share content that provides answers to problems in your niche. You can also use social media to search for keywords and search queries in your industry. Your brand’s content marketers can use such information to craft content that offers guidance, insight, and knowledge to your audience.
Sharing quality and well-researched content will also help establish your brand as a credible source in your industry. When you use social media in marketing, you’ll also stay on top of social trends in your industry.
Social media is here to stay. As a brand, you can use social media for advertising your products, connecting with your customers, growing your business, and gaining valuable insights that you can use to make informed business decisions.
Moreover, using social media platforms such as Facebook and Twitter to market your products is good for brand building. It helps improve brand awareness, build brand authenticity, humanize your brand, and establish your brand as a leader in your industry.
So, how has social media helped scale your business?
We’d love to hear from you.
Please share with us your social media experience in the comments section below.