Instagram is a platform used as a social network where you can share photos and videos. It has over one billion monthly users. So why not take advantage of this to increase the success of your business or account.
Whether you are a new user or not, you must have noticed that someone you are following has thousands of followers. You might be wondering how they are doing it. A good piece of advice is to use your Instagram bio and an Instagram growth service to attract potential followers.
A well-written Instagram bio will help you grow your account, build your brand, and look professional. Good Instagram bios explain your business and work in short sentences.
In this post, we’ll discuss the benefits of a good Instagram bio and how to write the best Instagram bio. We’ll also introduce some amazing Instagram bio ideas.
The Benefits Of Having Well Written Instagram Bios
First impression is the last impression and your Instagram bio can help you make a great first impression. A great Instagram bio will help you attract attention to your account. Instagram is a platform that rewards high-quality, engaging content with better visibility and thus more fans.
But before you can dive into producing the perfect Instagram content tailored to the preferences and tastes of your followers, it is first imperative to set the tone for your Insta persona right from the get-go with the help of the perfect Instagram bio.
The easier it is for people to discover, relate, and engage with your account and content, the more they are likely to become loyal fans. Your Instagram bio will play a huge role in making sure that when an interested user lands on your account, they are immediately able to know what your brand is all about, and what they can expect from your profile.
Therefore, you want to focus on writing a distinct Instagram bio that causes an impact on people, so they have a real interest in following you.
Before you go about writing your Instagram bio, you need to determine your target. If you focus on a specific target, your chances of getting users excited about following you will increase.
Potential fans are looking for something to connect with them. That’s why a vivid description, a strongly expressed opinion, or a tangible statement will be crucial to engage potential followers.
Instagram Bio Ideas: Helpful Tips To Know When Targeting An Audience
You must look to get more followers who are engaged with your content, so being specific in your Instagram bio will help you avoid losing fans who might not be interested in your content.
Let’s have a look at Instagram bio ideas to make your profile stand out:
1. Understand What Makes Your Target Audience Tick
Writing something that inspires others and promotes your business might sound simple. But you will certainly need to communicate through a platform like Instagram. It takes more than just using the right words to write an impactful Instagram bio. Being clear and specific can help you create amazing Instagram bios.
When writing an Instagram bio, try to think like your target audience does and put yourself in their shoes. This will require you to have some idea about your audience’s demographic details, such as age, which in turn can help you not only create great content but also write a fantastic Instagram bio.
You can even think about creating funny Instagram bios, depending on your audience and niche. For example, if you produce memes, you could create funny Instagram bios to identify with your target audience.
Or you could write cute Instagram bios and cool Instagram bios to spur more engagement. It is also a good idea to use emojis in your Instagram bio but do not go overboard with it and always make sure to write a short bio.
Successful social networking is all about producing content that your fans can relate to. The same philosophy applies when crafting the perfect Instagram bio. Ask yourself some questions to help you figure out what would work best for your bio. Are your potential fans mainly composed of millennials? What kind of other pages do they follow?
When you answer these questions, you can check the Instagram profiles of some of the other pages your audience is following. Analyzing Instagram bios of these pages can provide valuable insights into what’s truly resonating with your fans
You can then incorporate some of the elements that others are using in their Instagram bios with a touch of your own unique flavor to write an Instagram bio that is certain to attract your potential fans.
However, do not copy and paste entire bios from other accounts as it could affect your reputation. This practice could also get your account flagged as Instagram is strict about copy and paste.
2. Use Links for a Good Instagram Bio
It’s quite unlikely that your entire social network presence is confined to just Instagram. You probably generate content on other platforms like YouTube, Twitter, Snapchat, etc., or a personal blog/website.
But there’s a catch: you can only use one external link in your Instagram bio. This means you’ll have to be careful you don’t waste that space linking to something in your Instagram bio with a less potential to catch traction with the follower base you’re trying to build.
For instance, a link in your Instagram bio to the homepage of your blog might not be a good idea. But if you could link to something specific, a Twitter post that blew up, for instance, it could make your Instagram bio more fruitful by helping you gain more fans across different social platforms.
You can also do experiments since Instagram bios are always editable. Try replacing the link in your Instagram bio after a certain amount of time to drive traffic to each of your social handles boasting unique content developed by you. This can be a great way of growing your online presence and awareness.
Try not to insert too long URLs in your Instagram bio. You’ll be eating up a lot of character space that way. It’s always a good idea to use a URL shortener such as Bitly when adding links to your Instagram bio.
3. Smart Keywords Usage
The use of keywords is something that profile owners often go overboard with in their desperation to appear in search results and be easier to discover. While keywords do help with discoverability to a certain extent, it’s a factor that no longer carries as much weight it used to in the past.
In fact, sprinkling keywords in your content can often do more harm than good for a couple of reasons. For one, search engines have become extremely smart over the years, and their algorithms are exceptionally adept at identifying content marked by unnecessary keyword usage.
Secondly, content riddled with keywords appears unnatural to readers. Remember that obtaining fans and building your Instagram profile is all about producing content that audiences can relate to. If any part of your content is focused on excessive page optimization while ignoring the user experience, then your page will only appear spammy, and it will turn followers away.
Having said that, keywords do play a slight role in improving your discoverability on Instagram. But choosing the correct placement is extremely important. It’s futile to add keywords in your Instagram bio because Instagram bios aren’t searchable.
However, you can use a keyword in your name (not username) field. Using a targeted keyword relevant to your industry (if you’re a business) can be a great way of ensuring you are able to rank high on search results.
For instance, if your page is about home decor, you can use a variation of your industry’s most targeted keyword in your name, such as “home decor specialist.” This will increase your chances of appearing in search results when a user searches for anything related to home decor on Instagram.
Also, remember to add line breaks as they are important when writing the bio for your Instagram page and putting in keywords. Line breaks help your Instagram account bio look neat, clean, and professional.
Moreover, think about adding a call to action if that’s important for your business. For example, you could include a call to action to divert users to your website page.
Since 2018, any username or hashtag added to your profile becomes a clickable link. It is a good idea to use hashtags when writing a cool Instagram bio. This functionality can be used as a marketing tool to reinforce your brand awareness and promote other accounts that are in any way linked to you.
For instance, many Insta bloggers use a separate profile for personal usage apart from their main official blog. You can interlink your other pages from each of your Instagram profiles to help guide your fans.
Hashtags also come in handy, especially if your Instagram posts are connected to trending issues or topics in some way. Or if you are a brand with original taglines of your own that people can identify you with.
Like usernames, hashtags are clickable. Your profile won’t become searchable by placing hashtags in the Instagram bio. But if you’re a business with a branded hashtag, the hashtags in your Instagram bio can open up new avenues for community building of your own.
A lot of popular brands have made great use of the branded hashtag trend in their Instagram bios to promote audience participation centered around those particular hashtags.
For example, if you’ve just launched a new product, you can create an Instagram campaign that invites your customers to take pictures flexing their ownership of the said product with the hashtag in the post caption and your Instagram bio.
This way, when you add that hashtag in your Instagram bio, it will lead the user to posts using those hashtags in the captions. Your customers will feel rewarded that their Instagram posts are in the spotlight of your brand, promoting further participation of other customers.
If this takes off well, you can comfortably create a community of loyal customers united by your branded hashtags.
5. Use Instagram Stories to Your Advantage
Instagram Stories can greatly supplement your Instagram bio as these are among the most prominent features that draw eyeballs when users visit your profile.
There are endless ways in which you can use story highlights to connect with new as well as existing customers. The sheer versatility that story highlights afford brands is one of the reasons why business profiles with a good amount of people use this feature as a tool to keep their profiles updated and allow customers/fans to stay abreast of the latest developments/happenings with the brand.
Since Insta is primarily a visual social networking platform, photos and videos will produce the most impact for your Instagram profile, much more so than written text. This is simply due to the fact that the modern online user doesn’t enjoy devoting attention to a single post for long. Our thumbs are addicted to scrolling every few seconds.
This is why videos in story highlights are so efficient, as they can condense a lot of information in a few seconds of video. Besides supplementing your Instagram bio, story highlights will help you share information about your brand, provide regular updates, put your community in the limelight, and more.
If you’re a non-profit organization running an animal welfare service, for example, you put up videos of your new rescues and offer updates on animals. Doing so will allow your community to continually stay in touch with all that is happening in your shelter.
Similarly, for-profit organizations can do product launches, promote merchandise and offers, introduce team members to their followers, and so on.
The point is to make your profile as interactive as possible because nothing is more off-putting to a user than a profile that updates once every 6 months. While it’s important not to overdo it and risk coming across as spammy or overeager, it’s necessary to strike a balance between activity and non-activity to keep users on that fine line between wanting more and having their content cravings satisfied before they start getting frustrated.
6. Add Contact Information
Business profiles on Instagram have the ability to add contact information buttons on their profiles. In fact, business profiles offer a lot of extra information that you can add to your Instagram bio without taking up the available character space.
Typically, brands use contact information such as email address, phone number, and physical address (if you have a store). These small details can vastly improve the user experience as they make it easier for prospects to reach out to you and make purchases.
You can even add a business category underneath your name field that can further aid people in understanding what kind of business you are.
When all these elements are used together properly, it eliminates the “guessing factor” that forces users try and figure out what your profile or brand really stands for. In an age where consumers don’t prefer to spend too much time or energy on any single particular content, it can hurt your conversion potential and keep new users from hitting the follow button if you leave too much to the imagination of visitors to your Insta page.
It’s far more effective if you add all necessary elements such as contact information, map location, and your business category so that any visitor that lands on your page instantly knows what you’re all about. This is a great way of filtering out people that aren’t really a good fit for the kind of follower base and community you’re trying to build while also attracting the right people to hit the follow button, ultimately improving the quality and relevance of your Instagram followers for the mutual benefit of you and your customers.
7. A Relatable Profile Photo
Lastly – and perhaps the most obviously – you need a profile photo that ties in with your brand or personality and resonates with your Instagram bio. The choice of a photo depends on the kind of brand, business, or individual you are.
Most businesses use their logos as profile photos, which makes perfect sense. Instagram is a great tool for building brand recognition. And having your logo appear on the top of every post, story, and highlight is a convenient way of subconsciously building a brand image among your customers.
But if you’re running a blogger or entrepreneurial profile, the most sensible is to use a good, cheerful headshot as your profile picture. You can make your picture speak a thousand words if it depicts you in the act of whatever it is that you do as a blogger or influencer.
For instance, if you’re a surfer, then a photo of you surfing will probably interest the surfing fans far better than if you simply used a smiley headshot.
This is not to say that a simple headshot is a bad choice. Indeed, a lot of influencers have a simple camera-facing headshot as their profile picture. There’s no right or wrong when it comes to Instagram pictures, and it ultimately depends on your personal preference.
But if you’re not afraid to experiment and want to make the user experience as simple and intuitive as possible for users, then it may be worthwhile to consider using a profile picture that immediately reveals what your fans can expect from you. In any case, be sure your profile picture is relevant to your Instagram bio.
The Impact Instagram Can Have On Your Business
You can use Instagram to grow your business or personal brand. Learning more about the app and looking for different tools will help you increase the number of fans on your account.
It’s important to experiment and try different strategies to mix things up and see what works best for you. Then, preserve those changes that are helping your profile in some way, such as by increasing views or followers at a higher rate than is normal for you and removing those changes that have proved unproductive or even counterproductive for you.
Like other social media, Instagram is constantly changing and adding new upgrades, so make sure that you are updated to take advantage of features that may help you or your business grow. Using a business page is the best way of making sure you’re getting the most out of your account due to the analytical information you can obtain.
A lot of the features that are available for business users are exclusive and out of the reach of standard accounts. This is why it’s better to use a business page so that you leverage new features and updates as they become available to strengthen your brand awareness, continue building your community in innovative ways, and ensure high levels of engagement for optimum performance of your brand’s page.
In conclusion, having the best Instagram bio is crucial for your success on the social network. Good Instagram bios help attract new followers to your account, build a community of high-quality and relevant followers, and improve your brand recognition.
You can incorporate the Instagram bio ideas outlined in this post to make your account stand out. The tips given above are tried and tested. You can rest assured that they will help you to craft a well-written Instagram bio that puts together all the right elements to create a powerful impact for new users as they land on your page.
So, what are you waiting for? It’s time to go and edit profile to incorporate these ideas.
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