Instagram and Snapchat are social media platforms used by thousands of people around the world. In its origins, the purpose of Instagram was to share and edit photographs with added filters, while Snapchat was based on an ephemeral messaging system.
Snapchat vs Instagram
Currently, both applications are designed to share photos and videos, but each application varies in the way these things are done. In this article, we will show you the main differences that exist between them.
Registered Users On Snapchat And Instagram
Instagram is ideal for promotions and advertising since it has a greater number of registered users (which is summarized here to help us get a better glimpse of these two apps).
Try this quick test: Ask your friends to find out which social media app they have. You will be surprised to know that although most of your friends have Instagram accounts, a low percentage of them use Snapchat.
Interface And Functionalities
Snapchat is an exclusive tool for sharing photos and streaming live videos with our circle of friends. It allows us to send private messages and create groups chats between friends.
Instagram, on the other hand, is a tool where we can share even more, since we can share publications (photos, videos, GIFs) in our feed. There is also a story section where we can share photos and videos real time. In addition, Instagram has an available feature called IGTV where we can watch and upload high quality, long-form, vertical videos. IGTV allows Instagram users to create channels where they can upload videos between 15 seconds and 10 minutes long.
Main Features Of Instagram
💡 You can use it on your computer
Despite its limitations, Instagram offers a web version of the application. With the Instagram web version, you can post comments, visit profiles, similar to the mobile app but you cannot share photos. On the other hand, Snapchat does not have a web version. So, if there are times of the day when you do not have access to your mobile phone (and it is important for you to stay connected to these networks), then Instagram is the best option for you.
💡 Instagram Live
One of the most effective ways to connect with your Instagram followers is through live videos. Live videos allow you to connect with your audience interactively. If your business model requires direct contact with the public from time to time, Instagram Live can hook you up in seconds.
💡 Pencils in the stories
Instagram lets you explore your creativity to a whole new level by offering pencils that you can use to draw and edit your stories with, before sharing them.
Unlike Snapchat, when you share content on Instagram, you can add a caption or description to the photo and include what we call hashtags. A hashtag is a type of metadata tag used on social networks that makes it easy for others to find messages with a specific theme or key word. Hashtags are effective for organizing content and reaching more people.
💡 You see more information about your followers
On Instagram, people have profiles where they share photos. And unless you have removed any of them, your followers can see all the photos and videos that you have shared to date. This is a stark contrast to Snapchat where the publications are ephemeral so people will not see them later.
Following is an important aspect of Instagram. It builds communities and shapes a brand. That’s why the most popular Instagram users opt for the best Instagram growth service to increase their Instagram following.
💡 Tag people
You can link or mention people on Instagram and generate traffic between profiles thanks to the use of tags. Unfortunately, this option is not available on Snapchat.
💡 Instagram Shopping
Now it is possible to sell products through Instagram via Instagram shopping. It is an immersive storefront where your followers and potential customers can explore your featured products. You get to share your best products through your regular posts and Stories, or you can have IG users discover your products in Search & Explore.
Snapchat’s Main Features
💡 Pioneers in communication
While Instagram allows you to send voice notes and make video calls, Snapchat was the first app to ever allow users to send voice messages, make voice calls and video calls.
💡 Prize for fidelity
You can accumulate scores and trophies for your use of this application. These are not actually redeemable or convertible to anything, but they serve as rewards and cookie points for loyal users in the network. A simple way of saying thank you for being on Snapchat.
Bitmoji is an application that you can integrate with Snapchat. It allows you to create a kind of avatar on your profile. This application offers dozens of choices for skin, eyes, clothes, hair, etc. You can use these options to create an avatar that is as close to how you look as possible. Or you can go the other direction and create an alter ego to match your crazy side.
💡 Screen capture notice
Instagram used to warn the user when a screenshot was taken. This feature has been removed. On Snapchat, if a user takes a screenshot of a public story, the person who shared it receives a notification.
💡 Filters and more filters
Snapchat filters are famous for their augmented reality effect. As soon as you access the option to take a picture, you will find permanent and temporary filters. Depending on your location, special filters may appear that characterize your area. Additionally, for special dates such as July 4th or Thanksgiving, Snapchat always adds special festive filters to celebrate that holiday.
On the flipside, Instagram filters are regular filters such as black and white, sepia and a couple of other effects you are probably used to by now. It’s the best app to showcase photos of products and services while being able to reach a wider range of viewers. If you drive a dynamic and jovial personal brand, the best tool for you could be Snapchat.
Snapchat is the most complete application in terms of filters. This application has filters according to location, altitude, temperature, time and even speed.
When you share a post on Instagram, all your IG followers will be able to see it. When you share a picture on Snapchat, people only have 10 seconds to view it before it is gone.
On Instagram you can interact with all the people who follow you. And once you make a post, it is visible to all your followers.
Similar to Instagram, you can send direct messages and photographs via Snapchat. These messages, however, are also automatically deleted by the application.
So depending in the level of reach and the outcome you wish to achieve, one of the two, or maybe both applications can be good for you and your business. Remember the key features of each platform to better understand when and how to maximize their use. But if you are really serious about growing your company through gaining more followers, then Instagram is definitely your friend. Don’t be afraid to get a free trial of the best Instagram growth service of 2019 so you can get ahead in the game. Happy socializing!
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