Knowing analytics is as important as planning an effective content strategy. After investing a lot in designing a plan and executing it during a certain period, it’s now time to know if we are on the right path or if, on the contrary, we need to modify some parts of it.
Instagram analytics make it easy for us by offering lot of information about our actions in this social network. In addition, there are other tools that can complete even the most basic kinds of reports, allowing us to create real audits of our company accounts.
Table of Contents
The data that the social network shows us, as long as we have a company profile or brand, are very valuable. We can obtain very easily detailed information about:
All this in relation to the organic content as well as the paid content. It is also possible to get the following information about the users that interact with our posts:
Keep in mind that: If your brand or business does not yet have a company profile on Instagram, it’s time to take the leap. Otherwise, you will not have access to all the valuable information that Instagram puts at your disposal and, most importantly, you will not be able to take the most accurate decisions for your business at any time.
If you already have a company profile, you will automatically have access to Instagram analytics, which you can consult at any time to start drawing conclusions about the effectiveness of your content.
Furthermore, if you’re considering growing your account’s effectiveness and reaching 30, 000 followers, you can simply sign up for a SimplyGram free trial to our Instagram growth service.
In accessing your profile’s analytics, you can obtain specific information about:
To know general information about the profile and the interaction that users have with it:
If you want to know in detail the success of a certain post:
If 14 days have yet to pass since the publication of your story, then you can first try consulting the analytics from your profile in the menu on the top right corner with the option ‘Statistics’, and within it in ‘Contents’.
Also, within the first 24 hours of publishing your story, you can continue to access the analytics by:
After 24 hours, you will receive a notification with the summary of results only in terms of what are the impressions on Instagram.
How to see the impressions of the Instagram Stories any time you want? In the ‘Controls of stories’ you have to first activate the option ‘Save to the file’, or you have to save your story in the highlights of your profile. After that, you can continue to indefinitely see the total number of Instagram impressions.
You can complement Instagram analytics with other data that provide certain useful apps and tools. These are some of the most complete:
These are just some of the external applications that allow us to audit our account and look at statistics on Instagram without risk of being penalized for it. If you try to use other apps to manage Instagram, make sure they are included in the list of official tools.