How often should you post on Instagram? This question puzzles content creators at every stage—whether you’re just starting out or you’ve already made a name for yourself. Even top influencers sometimes struggle to find the right balance.
At SimplyGram, we looked into the data to pinpoint the ideal posting frequency for retaining your followers and gaining new ones. Want to know the secret? Keep reading to find out!
Table des matières
Key Takeaways
- Nano influencers (up to 10K followers) should aim for 2-3 posts and 3-4 stories per week, while mid-tier influencers (100K-500K followers) benefit from 5 posts and up to 15 stories per week.
- Fast-paced industries like fashion may require daily posts, whereas more niche industries like finance can succeed with fewer, higher-quality posts—1-2 per week.
- Instagram stories should be used more frequently than feed posts, offering behind-the-scenes glimpses and casual updates without overwhelming your audience.
How Often Should I Post on Instagram?
The quest to figure out how often to post on Instagram will come to an end with the information we are about to share. As we’ve mentioned above, influencers of all ranks ponder about the posting frequency because it varies for each influencer type. Here is a detailed breakdown:
Nano influencers with up to 10K followers should post about 2-3 feed posts per week.
Micro influencers with 10K to 100K followers should aim to post about 3-4 posts per week.
Mid influencers with 100K to 500K followers should be present more often and post an average of 5 posts per week.
As you can see, the difference in frequency is really minimal, with about 1-2 posts between emerging influencers and established ones. Should you stick to this number of posts per week? Let’s explore further!
How Often to Post on Instagram: Other Factors
To grow your Instagram followers, you undoubtedly need to be present online and be seen by your viewers. However, frequent posting may have a reversed effect. This is because there are other factors you should consider.
Type of Your Account
The nature of your account plays a significant role in how often you should post. For instance, personal brands or influencers typically thrive on posting regularly, as they need to maintain a strong connection with their audience.
However, a business account may not need to post as frequently, especially if the content is high-quality, detailed, or informative.
It’s essential to match your posting frequency to your goals and the value you provide. Even if you’ve hit a million followers, you might only need to post 3-4 times a week to keep your audience engaged without overwhelming them.
Your Industry
Your industry can also dictate how often you need to show up in your followers’ feeds.Â
Fast-paced industries like fashion or news may require more frequent updates to stay relevant, while more niche industries—such as finance or health—might benefit from fewer, well-researched, and deeply engaging posts.Â
Understanding your industry’s trends and pace helps you fine-tune your Instagram strategy.Â
Hence, if you are a fashion or beauty blogger, you might keep up with all the new products and post at least one post per day. On the contrary, finance influencers may benefit from a post or two per week!Â
However, there may be exceptions! For instance, finance influencers might need to post more frequently during market shifts or major economic events. Similarly, fashion bloggers could scale back their posts during off-seasons, focusing instead on high-quality, curated content.
Target Audience
Sometimes, the frequency of posting will depend on your audience. After some time of managing your Instagram, you will notice certain times of the day when your followers are the most active. Using this information, you can adjust posting time and frequency according to the data.Â
For example, if you have a younger audience, they are more likely to check their social media and expect more frequent updates from you. However, an older demographic might appreciate fewer weekly posts.
Product or Service You Are Selling
The type of product or service you’re promoting can influence how often you should post. For example, a fast-fashion brand may benefit from daily posts showcasing new arrivals or trending looks. Alternatively, if you own a luxury brand, you might opt for fewer yet high-quality posts. Prioritizing quality over quantity should be your main goal.
What About Instagram Stories?
Now that you know how often to post on Instagram, you might be wondering if the same rules apply to Instagram Stories. You may have heard that the number of posts and stories should be identical, but we’re here to debunk that myth.
Stories are nothing like regular feed posts – on the contrary, they serve a different purpose. Stories are usually more casual and allow followers to see influencer’s life behind the scenes. More often than not, stories are also less polished and more casual.
So, at SimplyGram, we advise on sharing more stories than posts because this time-limited feature will not overwhelm your audience.
Nano influencers with up to 10K followers should post about 3-4 stories per week.
Micro influencers with 10K to 100K followers should aim to post about 4-5 stories per week.
Mid influencers with 100K to 500K followers should post an average of 15 stories per week.
How Often Should You Post on Instagram in 2024?
If you’ve just registered a new account to generate income and only have a handful of followers, posting consistently a few times per week is essential! While it might seem like those early followers won’t lead to instant fame or overnight success, the Instagram algorithm sees things differently.
By focusing on quality over quantity and maintaining a steady flow of content—aiming for at least 2-3 posts and 3-4 stories per week—you signal to the algorithm that your account is valuable and reliable. This boosts your reach and visibility, helping you attract more followers and build momentum over time.
When Should You Post on Instagram?
The exact time for posting Instagram stories, posts, and reels is very individual and will largely depend on your audience. To check when your followers are most active, go to your Instagram account and do the following:
- Tap on the icon on the top right corner where you have three stacked lines.
- Choose Insights.Â
- Adjust the days you can see insights for and adjust the date range.Â
- You will get the data on how many people engaged with your content (views, likes, comments, shares, etc.)
- Click on See More to access in-depth insights, including demographics and active time.Â
Note that this feature is only available for Business or Creator accounts.Â
If you’re just starting out and your insights are rather vague, here is a cheatsheet for you based on the research that analyzed millions of posts in 2023:
Final Words
Finding the right posting frequency on Instagram depends on various factors, such as your follower count, industry, and target audience. While consistency is key, prioritizing quality over quantity will help boost your reach and maintain engagement.
At SimplyGram, we always advise content creators to tailor their strategies to fit their unique goals and remember that Instagram stories offer a flexible way to connect with the target audience more frequently without overwhelming them.
If you’ve built a following but are struggling to expand it further, reach out to SimplyGram for consistent, organic Instagram growth that helps you attract more followers.
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