Getting the inspiration to design your Instagram Ads is not always easy. The process of conceptualizing, creating and implementing your ideas can sometimes be challenging and time consuming. Nevertheless, there are certain times of the year when we should be putting all our efforts into generating our best online advertisements.
That is why in this post, we will take a look at a different approach and talk about your ads on a strategic level (in terms of segmentation, copy and text, etc). The goal is to follow and be inspired by creative and ingenious minds that have already proven their worth in designing marketing strategies that work.
With that said, research on visual editing platforms and creative websites can also offer interesting ideas for your future Instagram Ads.
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Obviously, learning from the best artists and connecting with creatives can help you come up with great ideas to attract your Instagram followers with your online advertising. But before anything else, do you know what requirements an ad must meet in order to be considered attractive?
There are many different types of ads in Instagram, but we can confidently say that these are the common characteristics of any successful advertisement:
You will really need laser focus in searching for visual inspiration for your Instagram ads. Ultimately, everything will have to be about attractive images and graphics. Â Here are some of the most inspiring sources:
You read it right! One of the best sources of inspiration for Instagram ads is the corporate profile of the social network itself for two main reasons:
Ultimate Hack #1: Of course, if you want to be much more specific when it comes to getting inspiration for your Instagram ads, the best way to get ideas related to your sector and products is to spy on the activity of the competition on Facebook and Instagram Ads.
The images you use in your ads will be your main hooks. So follow the creations of experts in photography and illustration to help you generate ideas for your Instagram ads. For example:
Without a doubt, another good way to get inspiration for your Instagram ads is to dive into the profiles of the best influencers on Instagram. For example:
Looking at these types of accounts can lead you to discovering tons of powerful photographs and unconventional ideas. Be sure to select Instagram accounts that also match your sector and your niche.
It is also possible to fast track the growth of your Instagram account so that you become the influencer to your IG followers. Simplygram helps you achieve this.
Taking a look at any of the dozens of image banks on the internet will no doubt inspire you. Form the various compositions and illustrations shared by people all over the world, there are sure to be a handful that you haven’t thought of before.
On this note, do you know that there are colors and tones that reign every year in the world of design? Following Pantone trends will definitely lead you to a whole new world of shades and hues. Knowing how many options are out there may give you the confidence to experiment with colors that will best work with your ads.
Creativity should not only be in your ads. Your aesthetic and aim to visually please should also organically reflect in your daily posts and stories. To get more ideas for your publications, it may be good to get inspiration and hacks from other social media platforms.
Ultimate Hack #2: To give maximum dynamism to your company or brand, and always know what to publish on Instagram: categorize your content according to themes and their locations; and assign visual styles that are harmonious and coherent with each other. For example, follow a sequence of formats to experiment with your ads, like: 2 videos, 1 GIF and 3 publications with educational content per month.
Lastly, one of the easiest hacks to get inspiration is to interact with your Instagram followers. Find out what they like and ask relevant questions that can help you better understand what elements appeal to them. The more followers you have, the better. To achieve this, you can sign up for a free trial at Simplygram, so we can help you interact with the 3,000 followers you will gain every month.