Instagram is the realm of hashtags. Unlike Twitter, there is no limit to the number of characters and you can type as much as you want. But hey, users typically draw the line at 30 hashtags. Instagram hashtags are different from Facebook hashtags basically because these two platforms do not operate in the same way. While Instagram is a hashtag heavy platform, using the same captions on Facebook with not do you much good. And don’t even get me started on Google plus. The difference is simply abysmal.
Most would maintain that yes, platforms such as Twitter, Facebook, Google Plus and Instagram use hashtags to categorize content, classify trending topics, gather conversations, and increase virality. The only difference is, these functions have a much higher potential and success rate on Instagram.
But how do we take advantage of that potential? You can do this by analyzing the information related to the hashtag to boost your own communication on Instagram.
How does one analyze a hashtag on Instagram?
Here are the 10 keys points you should focus on:
With what tools can we analyze a hashtag in Instagram?
Check out and compare these five tools:
1. Hastracking
It tells you the total number of published posts, likes, comments, reach and impressions. You can also see the most influential and active users, and view the latest publications. The free version requires previous registration with Instagram and only shows a selection of the last 200 posts.
2. Keyhole
Includes temporary graphics on the daily use of hashtags, total number of users involved, images with the most “likes”, the most influential users, the most recent users, geographical distribution and sex of users, as well as a cloud of words and most frequent hashtags. No need to register, but the free version will only offer a random selection of posts.
3. Tagboard
It is a very basic tool that generates very simple information for free. It shows you the overall feeling (either positive, negative or neutral) associated with your post and your last published images.
4. Tagsleuth
This includes word cloud, most active and influential users, most used filters, temporary usage graph, most mentioned users, most popular photos and geographical distribution. The free version only collects data for up to 100 posts.
5. Pirendo
It provides complete information with graphs containing the time evolution of publications and interactions, impressions, reach, likes, comments, total number of users, associated words and hashtags, most used filters, filters that have generated the most interactions, most participative users and their type of content (whether photo or video), as well as a complete list of your previous posts. This also comes with the possibility to compare several hashtags. It has no free version. The cost is 20 EUR per month per hashtag.